Strategic Communication

You can achieve more when you learn to effectively educate, encourage, and bond with your various stakeholders. As such, we’ll teach you to identify audiences and analyze them before creating targeted communications and getting real-world feedback. We’ll cover essential communication principles, how you and your organization are perceived, and the role of digital media.

 

THE CURRICULUM

Strategic Communication

To lay the ground work for understanding, you’ll start by exploring roles and functions of strategic communication in organizations. Through videos, readings, quizzes, discussions, and other assignments, you’ll evaluate the various recipients of information to identify the most appropriate manner and channel for communicating with each, and get hands-on experience crafting strategic messages that suit those contexts.

 

Topics Include:

  • Handling internal versus external communications
  • Professional ethics in communication
  • Understanding relevant legal issues
  • Identifying how values impact communication choices

 

MEET YOUR INSTRUCTOR

Zoe Fowler has wide-ranging experience in Education and policy. After several years working as an English High School teacher in England, London, she completed a PhD in Educational Policy and led several multi-national government-funded research projects. Prior to emigrating to the US, she ran her own research consultancy business. Zoe now lives in Vermont, and greatly enjoys the opportunity to teach undergraduate and graduate students at Norwich University

Price: $595.00
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