You can achieve more when you learn to effectively educate, encourage, and bond with your various stakeholders. As such, we’ll teach you to identify audiences and analyze them before creating targeted communications and getting real-world feedback. We’ll cover essential communication principles, how you and your organization are perceived, and the role of digital media.
THE CURRICULUM
Start Date: April 22, 2024
Strategic Communication
To lay the ground work for understanding, you’ll start by exploring roles and functions of strategic communication in organizations. Through videos, readings, quizzes, discussions, and other assignments, you’ll evaluate the various recipients of information to identify the most appropriate manner and channel for communicating with each, and get hands-on experience crafting strategic messages that suit those contexts.
Topics Include:
- Handling internal versus external communications
- Professional ethics in communication
- Understanding relevant legal issues
- Identifying how values impact communication choices
