LD340 - Strategic Communication

There is no aspect of our lives, personal or professional, where we are not required to communicate. Communications are an essential aspect of being human, and investment in our professional communication behaviors can pay real dividends in the efficiency and effectiveness of our workplaces and our careers.

Building upon a broad foundation of academic approaches and offering a variety of reflective frameworks, this course spans Aristotle through Churchill to the White House’s latest director for Strategic Communications. Students will be encouraged to reflect upon their own practices and to share examples from their workplaces. Skills-based lectures will address: writing research reports and evidence-based memos, structuring effective emails, optimizing video conference opportunities, and building social media presence.

New technologies abound, affording new communication opportunities but also challenging existing practices. This course is structured around discussion forums, opportunities to meet online, and multimedia lectures that are intended to stimulate thought and reflection rather than provide any concrete answers. In a rapidly changing world, we need to learn to reflect upon our own practices and identify areas to evolve and innovate.

To lay the ground work for understanding, you’ll start by exploring roles and functions of strategic communication in organizations. Through videos, readings, quizzes, discussions, and other assignments, you’ll evaluate the various recipients of information to identify the most appropriate manner and channel for communicating with each, and get hands-on experience crafting strategic messages that suit those contexts.

  • Handling internal versus external communications
  • Professional ethics in communication
  • Understanding relevant legal issues
  • Identifying how values impact communication choices
  1. Define strategic communications
  2. Evaluate internal and external communication practices within their organization
  3. Identify how values impact communication choices
  4. Recognize personal communication strengths, and assess potential for growth
  5. Understand ethical frameworks relating to communication choices and practices
  6. Proactively respond to cultural difference and establish inclusivity in professional communication practice.
Price: $499.00
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